What is it?

DMAE or dimethylaminoethanol. Increases water retention in the dermis and collagen and dermal glycosaminoglycan synthesis. It is also used as an antioxidant, delaying aging of the epidermis.

What does it do for your skin?

DMAE has a tightening action that combats sagging and reduces wrinkle formation. It exerts a lifting effect and boosts skin firmness. In turn it acts by improving stratum corneum moisturisation and elasticity.

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